Best Cosmetics Awards are based on the ratings of cosmetics by beauticians and magazine readers. It carefully selects must-buy skin care and makeup items, and also ranks the latest and classic cosmetics available now. These rankings and awards provide information on the most popular cosmetics by category, such as the lotion and beauty essence divisions.

  1. Wrinkle improvement: Recognized as achieving a significant change in wrinkle improvement in the Wrinkle Grade evaluation standard listed in the Japanese Cosmetic Science Society’s “Guidelines for Evaluation of Anti-Wrinkle Products” for the approval of new functions.
  2. Full Skin Analysis®: A next-generation skin analysis that estimates the skin’s internal state based on ultrafine information about its surface.